Lead Product Designer

Marchenko Anastasiia

Skills

UI/UX Design expertise • Design Thinking • User Centric Design • Usability Testing • Problem Solving • Project Management • Process Improvement • Decision Making • Research&Analytics • Mentoring • Team Collaboration • Natural Leadership

Experience

Lead Product Designer at Windmill/WEF

December 2021 - January 2024
  • Led a high-performing team of 5 and delivered a digital operating system for multi-stakeholder initiatives, along with a satellite white-labeling application. Navigated the entire process from idea to launch and continuous improvements, engaging ~100 organizations and attracting ~500K unique visitors.

  • Restructured delivery processes and file organization structures to ensure high-quality outputs and improve collaboration by reducing back-and-forth between design and development teams.

Senior Product Designer at Windmill

April 2019 - December 2021
  • Facilitated design sprints and designed a playbook tool for creating plastic policies, currently assisting 13 countries across the globe.

  • Designed a public-facing website and a product for a tool recognized by FastCompany as one of the World's 50 Most Innovative Companies in 2021.

  • Led a venture project from research to concept, overseeing a team of 5 designers and researchers, demonstrating leadership and project management skills.

  • Played a pivotal role in a company rebranding and website revamp, resulting in an enhanced online presence and higher number of followers.

  • Helped redesign and simplify a complex system for gathering and analyzing document updates from different sources to build a knowledge database.

  • Acted as a mentor for 4 team members from various projects, fostering skill development and contributing to a positive team culture.

Product Designer at Freelance

January 2016 - Present
  • Successfully delivered multiple projects under NDAs, including product launches and design revamps, with a focus on increasing audience reach and overall functionality improvements.

UI/UX Designer at 340Basics

April 2017 - November 2017
  • Led a comprehensive redesign and usability improvement that resulted in increased revenue and a 50% reduction in task completion time.

Graphic/Web Designer at IT Bootcamp Fabrika

November 2015 - May 2016
  • Created a brand identity and all collateral materials for a new IT conference, attracting over 200 participants and 25 sponsors.

Contributions

Education & Courses

Master of Business Administration 2016 - 2017

Lviv Polytechnic National University

Bachelor's degree in Information services 2012-2016

Odessa National Polytechnic University

Class of Fine Arts 2001-2007

School of Arts, Odessa
Designing for complex UI • Build persuasive products • User research (IDF) • Mobile UX Design (IDF) • Mobile UI / UX design • Web development • Commercial illustration • Brand identity